Alroy Jovi (Prateek)

3D Animator, Visual Effects Specialist, Virtual Reality Specialist, Director, Producer


  • Working as a Project Manager on a project for Wall Street Journal, He have produced a multi-awarding winning 360 documentary on Kiribati.
  • Awarded CC programme award from the Royal Opera House.
  • Awarded Studentship Award from the University of Bedfordshire.
  • Nominated for Vice Chancellor’s Awards ‘Staff Team of the Year Award’ from the University of Bedfordshire.
  • Awarded Certificate of Recognition from the BedsSU Volunteering.
  • Nominated for Outstanding Achievement Award BedsSU.
  • Awarded Bedfordshire Edge Award.
  • Awarded Outstanding Achievement Award from the BedsSU & Volunteering England.
  • Nominated for 2012 Young People of the Year & been awarded a title of ‘YOPEY – The Positive Role Model of 2012’ (England).
  • Gold Achievement Award from the University of Bedfordshire & Volunteering England.
  • Awarded SIS award (certificate) from University of Bedfordshire.
  • Awarded 3D Animation (Expert) certified by the University of Cambridge.
  • Awarded Advanced Diploma in Animation & VFX by MAAC.
  • Awarded Certificate of merit in Advanced Diploma in 3D Animation & Visual Effects – Expert with Specialization in VFX.
  • Nominated for 7th Annual 24FPS Animation Award.
  • Best Visual effects short film in 7th Annual 24FPS Animation Award by MAAC.
  • Awarded a certificate on New Horizon of Mechanical Engineering at 15th ISME.
  • Nominated of Robotic Artificial Intelligence (AI) by 15th ISME International Conference on New Horizon of Mechanical Engineering.

About the Creator

Prateek Mathur, also known as Alroy Jovi (born 1987 in Bhopal, India), is an animator, visual effects specialist, director, producer and musician working primarily in digital mixed media. Acclaimed for the uniqueness of his artwork, he is best known as the creator of the Axtelera Ray™ series, and his contributions to a number of film projects including Harry Potter and the Deathly Hallows, Green Lantern, and Men in Black 3, as well as the 2012 London Olympics among other things. In recognition of his talent, Alroy has received a wide range of awards to date which have seen his name and abilities promoted on Wikipedia,, and more.

“A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.”

Antoine de Saint-Exupery

Back in the year 2000, Alroy was fascinated by fantasy characters from cartoons, comics and movies, as well as being a huge follower of Disney™ productions and famous superheroes. He designed a character based on the many ideas that this captivation brought him, developing its image, power, and background. Unfortunately, just when it seemed like his concept was taking shape, its progress was suddenly shut down like a controversial newspaper story.

However, five years later, Alroy began to rebuild his plans, re-writing the history of the world he had created. This time, with an even greater range of exciting possibilities, he re-designed the character’s qualities. In addition, he also took a big step towards finding a title for the project and, by the autumn of 2005, he finally settled on one. The name itself was inspired by a high school lecture based on the physics of the X-ray tube invented by William Coolidge.

X-rays are produced in the X-ray tube by accelerating electrons to a high velocity by an electrostatic field and then suddenly stopping them by collision with a solid body, the so-called target, interposed in their path.

Alroy was able to derive an ideal name for his lead superhero that related to these physics principals. He had previously considered calling the character “Ray” – but was not satisfied by it – and, through mixing and matching several words that were synonymous with power, velocity and acceleration among other things, the eventual outcome was “Axtelera Ray”, representing the power and life of the X-rays.

In 2008, Alroy developed a basic two-page comic, a very amateur concept at that time. While studying engineering in computer science, he got involved in the field of art and design, something that took his career in a completely different direction: into that of film and animation. The following year, inspired by his studies as an animator and visual effects specialist – as well as the amazing superheroes he had grown to love – he took the huge step of converting his comic book concept into a series of six fantasy novels. It was around this time that his creations really began to catch the attention of others and, in 2010, he was nominated for the 7th Annual 24FPS International Award for best visual effects short film.

In the months that followed, Alroy drew on all his industry knowledge and experience, and was approached by a large number of volunteers to join the project and bring the Axtelera Ray universe to life. With their help, the idea began to evolve, establishing its own identity. Sadly, before it could be fully presented to the world, the project lost momentum due to a lack of funding, and it progress moved forward very slowly.

By 2011, Alroy was working as a rotoscope/stereoscopic artist for the blockbuster sequel Harry Potter and the Deathly Hallows: Part 2, followed by Green Lantern and Men in Black 3, and later was given the role of art director for an international event in India. He continued to push himself, and produced a wide range of artworks, graphics, music, and videos, putting much of his effort into getting the Axtelera Ray project back on track.

He travelled to Europe to further his studies and experience in the field of film and animation, based in the United Kingdom. Recognised for his talent, Alroy worked on the 2012 London Olympics, and achieved a huge number of awards including the title of YOPEY’s Positive Role Model 2012, not to mention being endorsed by the leaders of all three main political parties: Prime Minister David Cameron, Deputy Prime Minister Nick Clegg, and Opposition Leader Ed Miliband.

In May, 2013, Alroy met author M. J. Gallagher in London while the two were participating on the fan project Final Fantasy VII: The Web Series. After a discussion regarding Axtelera Ray, they agreed that Mo would take on the role of author of the first novel, The Chronicles of Astrone, working from the story template that had been created by Alroy. The book has been in development ever since – with its preview edition receiving glowing reviews – and Alroy continues to produce stunning character and brand artwork for the now-trademarked Axtelera Ray™: Rise of Astrone.

Prateek also put his skills to the service of the following companies:



Visual Effects
Motion Graphic
Virtual Reality
AR & Projection Mapping